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Raised Brows

Eyebrow makeup growing fast and regional opportunities exist, says NPD.

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By: Christine Esposito

Editor-in-Chief

A 28% percent increase in prestige eyebrow makeup dollar sales led the overall growth within total US prestige eye makeup in the 12 months ending March 2014, according to The NPD Group, Inc. This increase is in sharp contrast to the total U.S. prestige makeup market’s 3% growth during the same time period, said NPD.   Sales of eyebrow products have increased by double digits over the past three years, and now represent $122 million, and 11% of total U.S. prestige eye makeup sales. However, less ...

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